"one of the country's leading experts on law firm marketing" - Lawyers Weekly USA
It can be difficult to find the right expert--someone who speaks with credibility and integrity to lawyers, arbitrators, judges, and juries. Ross is not a hired gun for the plaintiff or defense, he analyzes the issues carefully and thoroughly, and offers solid, evidence-based opinion, supported by 30 years of hard-fought, in-the-trenches experience worldwide. Ross is a persuasive expert in matters relating to strategy, branding, differentiation, and reputation development; sales techniques and client development; websites, online, and digital marketing, including PPC / AdWords; social media like LinkedIn, Google, Facebook, and Twitter; the history and development of marketing law and other professional-services firms; and many other areas. A credible presenter, Ross has given 500 presentations to law firms and organizations in 25 countries on six continents. He has testified in five complex marketing cases involving branding, websites, firm names, social media, tag lines, Google Ads, and gray-market consumer products.
“Many people consider Ross Fishman to be the nation’s foremost expert on legal marketing.” - Of Counsel.
A former litigator, marketing director, and marketing partner, Ross's initiatives have received dozens of international awards from LMA, ALA, ABA, and many others. Among the profession's most sought-after marketing and ethics CLE presenters at firm retreats and conferences, he's trained tens of thousands of lawyers and professionals on six continents. A prolific writer, he's authored 500 articles and blog posts and 10 popular books on marketing and strategy.
Contact Ross at +1.847.921.7677 or firstname.lastname@example.org for a free phone consultation and case evaluation.
Let Ross help you analyze your issues and shape your strongest case. Possessing an encyclopedic knowledge of the evolution of legal marketing, he can help identify the best evidence and historic precedents, appropriate settlement posture, ideal solution, and tangible next steps.
The sooner you have an actionable plan of action with solid evidence to support it, the better your chances of achieving the most favorable result for your client.
Ross is a proven expert in marketing disputes in law and business. He helps law firms and other organizations who are seeking a practical, persuasive, and plain-spoken expert who can help analyze their cases and identify winning legal theories. Proven to offer more realistic assistance than university professors with theoretical knowledge, Ross has been in the trenches for 30 years, marketing and branding hundreds of professional-services firms and organizations. Particular expertise includes, among other areas, branding, social media, digital marketing, websites, and market planning.
1. Robert L. Habush v. William M. Cannon, et al. (Hired by Defense)
2. Larry Pitt & Associates v. Lundy Law (Hired by Plaintiff)
3. George Sink Injury Lawyers v. George Sink II Law Firm et al. (Hired by Plaintiff)
4. Monahan Products LLC d/b/a UPPAbaby, Plaintiff, v. Sam's East, Inc.
Fees range from $450-$750 per hour, depending upon volume, and complexity, and other variables. We can provide a detailed budget upon request.